About Us
A contemporary accessories brand that believes in crafting products that embody a story in them & reflects today’s bold, empowered women. Our entire design philosophy is based on sustainability, love for handmade & creating unique designs which stand against the mass market culture. Traditional craftsmanship with contemporary & global aesthetics & an inherent sense of poetry, femininity & elegance is what defines Roovi products.
Roovi is the brainchild of Tripti Singh, a knitwear designer from NIFT, Delhi who fused her love for hand-knitting and leather crafts into creating unique hand-crafted leather bags. Now,diversifying her passion in designing contemporary jewelry,seeking its roots yet again from re-interpreting traditional craftsmanship, unusual forms & anecdotes from within.
Roovi is the brainchild of Tripti Singh, a knitwear designer from NIFT, Delhi who fused her love for hand-knitting and leather crafts into creating unique hand-crafted leather bags. Now,diversifying her passion in designing contemporary jewelry,seeking its roots yet again from re-interpreting traditional craftsmanship, unusual forms & anecdotes from within.
- Choosing a selection results in a full page refresh.