Who is Roovi?

Roovi is a designer fine silver jewellery brand that aims to craft jewelry pieces that will go with both desi (ethinc) & videsi (western) looks, after all this is what today’s modern woman is!

Our mission is simple- Designer Silver Jewelry with Premium Quality at Affordable Prices.

We at Roovi believe in being classy & elegant in whatever we do. We do this by offering designer 925 silver jewelry that help modern India express themselves & tell their stories.

Roovi is founded by Tripti Singh, who is a graduate from London College of Fashion. After returning to India, she observed an issue.

“I was not able to find a jewelry brand in India that stands for quality, & for designs. Designs that are not too much to wear yet not very boring”.- Tripti SIngh, (founder Roovi)

What makes Roovi a trusted 925 Silver Jewellery Brand

1.  IN-HOUSE MANUFACTURING At Our Factory In Jaipur:

We have 15+ years of manufacturing experience in silver jewellery. This enables us to craft unique & technical designs at the best prices. We are based in Jaipur which is the biggest hub for finest silver jewelry in India.  All our jewelry is crafted by the artisans of Jaipur which have years of expertise.

The skill & talent of our karigars gives our silver jewellery high quality & finishing.

      2. TEAM OF INDIA’S LEADING DESIGNERS:

We have a team of designers from Nift & Nid & we focus a lot on crafting unique designs along with being comfortable & wearable. Our designs are versatile, stylish & in sync with silver jewellery shopping trends.

 What Makes Our Product Unique?

Our Premium Quality Materials:

Genuine 925 Silver:

All our jewelry is handcrafted in REAL 92.5% sterling silver, NOT SILVER PLATED. We provide you with an authenticity certificate as a proof of metal purity.

Pure 22kt Gold Plating with 1 Micron Thickness:

We plate our 925 silver jewellery with a layer of PURE 22-karat gold, precisely 1 micron thick. This thickness makes gold plating lasts long for years.

Rhodium Plating:

Our silver plating is done with a thick coating of premium Rhodium metal, which is approx Rs10k per gram. It acts as a protective shield, hypoallergenic, prevents tarnish and maintain the stunning look of silver jewelry for lifetime.

 Are Our Products High Quality?

Yes, Roovi offers 6-Months Brand Warranty on all our products covering manufacturing defects. This gives complete trust to all our customers. Also, we do a 5-level of quality check & get XRF testing on all our products for your complete assurance.

Love from Team Roovi,

Hand Crafted in Jaipur