Roovi

The Brand
Designer exquisite silver jewellery from ROOVI complements both western and desi (ethnic) styles. Our goal is to establish ourselves as the premier location for contemporary women to purchase silver jewellery.

What makes us special?
Our 15+ years of jewellery manufacturing experience enables us to craft unique & technical designs at the best prices. We are based in Jaipur which is the biggest hub for finest silver jewelry in India. All our jewelry is crafted by the artisans of Jaipur who have years of expertise.
The skill & talent of our karigars gives our silver jewellery high quality & finishing.

In terms of designs, we have a team of designers who are focused a lot on crafting unique designs along with being comfortable & wearable. Our designs are versatile, stylish & in sync with silver jewellery shopping trends.

Our design language:
We're all about celebrating the beauty of simplicity! We believe that the best designs are often the simplest. 🌟 Our jewelry creations? Well, they're like a mirror reflecting every mood of the modern Indian woman.

They're your daily dose of comfort and style. Perfect for adding that extra boost of confidence to your office look or styling up your desi vibes when you're in the mood for a saree or ethnic outfit. And here's the best part – our jewelry won't weigh you down!
It's all about being classy, super easy to style, and pure comfort rolled into one shiny package! ✨ So, why choose between style and comfort when you can have both with Roovi?

Our Manufacturing:
We are based in Jaipur, the biggest hub for the finest silver jewellery in India. We have a small team of 5 artisans who put in hard work to craft everyday luxuries for you. ✨💍 To be precise, it takes almost 72 hours to craft a single piece of silver jewellery.

Our Material:
All our jewelry is handcrafted in real 92.5% sterling silver. We provide you with an authenticity certificate as proof of metal purity. Also, we do a 5-level quality check & get XRF testing on all our products for complete assurance.

At Roovi, we believe in the art of precision and the fusion of metals. That's why our silver jewelry isn't just silver; it's a masterpiece of craftsmanship. 🌟

Rhodium Plating:
Our silver plating is done with a thick coating of premium metal which is called Rhodium and is approx. Rs 1.50 crore per kg. You might be wondering, 'What's rhodium, and why does it matter?' 🤔
Rhodium is a rare metal that adds brilliance & durability to silver jewellery ✨
It acts as a protective shield, is hypoallergenic, prevents tarnish, and maintains the stunning shine of silver jewellery you fell in love with.

Micron Gold Plating:
We take pride in adorning our silver pieces with a layer of pure 24-karat gold, approx. 1 micron thick. What's a micron, you ask?🤔💭 A micron is 0.001 of a millimeter, and any gold plating that's 1 micron or up is considered good quality and will last years if not a lifetime if handled with care.

Why Silver?
Well, Silver is safe for your skin, it is anti-allergic & won’t give you itching & will not make your skin turn red or green. 🛡️😊
-Silver is an investment in yourself & literally in monetary value 💰
-Plus It brings calmness, fights negative emotions & brings inner wisdom.

Now, the big question!
-Will our jewelry turn Black with time? No, it will not.
We use a thick coating of real gold-1 micron ( 24k gold-plating) & rhodium for silver plating. But, silver loves moisture & its natural tendency is to absorb it. So, the best way to keep your jewelry as shiny as new is to store it with care. Zip locks are perfect & wipe the jewelry if it gets wet while storing.

Explore Roovi's modernistic designs and experience the brilliance of silver jewellery shopping

Exquisite craftsmanship awaits you. ✨💍